With profound gratitude and respect



We are a 5th generation (‘G5’) reputation management consultancy. We secure transformative outcomes for our clients in business and brand development, using bespoke and unique systems and skills. Our aim is to combine relentless execution with value for money, free of legacy methods and costs.

We run a partner and associate model with a core executive staff at our Mayfair offices, so we can match expertise to our clients’ requirements not to our employed resource basis like the obvious big agencies with which we primarily compete. 

Our seniors are drawn from backgrounds in marketing, board executive, academe, the media and the security and defence communities. All our “juniors” have at least five years relevant communications and/or public affairs experience; no “green peas”.

Corporate and Public Affairs

Firehouse Communications analyses the corporate environment of its clients and advises on their political, societal, and corporate positioning within. We engage with policymakers and whomever appropriate to support our clients in the best way possible.

Reputation Management

We work with our proven tools and network in order to influence and control our client’s reputation.

Arts & Culture

Firehouse Communications uses a research and networking based approach for building strong businesses and brand solidarity within the world of Arts and Culture for our clients.

Investor Relations

Full service buy and sellside capability, MIFID 2 compliant, delivered by a team with prior specialist backgrounds at two bulge bracket global investment banks.

Financial Communications

Firehouse Communications uses its top notch financial counsel and partners to deliver the best reputational protection for our clients. By understanding our clients and building a strong foundational strategy, we develop strong financial plans for our clients.

Speaker Bureau

We provide the most senior speakers from a range of backgrounds including the media (e.g. past editors of the FT and Times), security and defence (former defence secretary, former Chief of MI6), and business (past Senior Executives of Samsung Europe, Advisors to the UK Board of Trade and various female ex-FTSE100 CEO or equivalent).

Firehouse Communications Covid


We have been privileged to leverage our commercial and other contacts in the last challenging year of the Covid public health crisis.  For the first months, our focus was properly on the UK, our home market, and we played a role in supporting new entrant medtech businesses in to the market place, and making key introductions to supplier and sellers of equipment in short supply.

Since, we have widened our network to serve our global, blue chip corporate and government client base with advice on sourcing of key supplies and counterparties.  We advise various of the leading medtech and other platforms who have stepped up to serve governments, health services, and the private sector.  We have also enabled our clients to build direct and engaged business relationships, in this cause.

We are known for our commitment to principles of fair, transparent, and sustainable relationships, never more than now to secure the maximum benefit to people and societies as we deal with the virus and its consequences.

Business development by Firehouse and our network in support of the health crisis, 2020/21

Originated one of the UK’s three largest value imports of PPE from China

500m Korean-manufactured-gowns to the US

500,000k lateral flow test kit imports to the UK from China

We have or are handling LoIs from funded customers for the following:

6m Sputnik V vaccines

6m Pfizer vaccines

500,000 EU manufacture syringes

Deals completed

Masks- 500k China to UK

Gloves 1.5B Malaysia to USA


5B Masks deal currently Production and futures USA

2M 3M 1860 mask deal OTG USA-Europe

2M Cardinal Gloves OTG deal Europe

20M Cardinal Gloves Production deal UK- USA-Europe


Clients and capabilities

Our ethos is one of utter confidentiality and discretion.  We do not name our current clients as a matter of policy.  They typically fall in to the following categories:


  • Start-up/SME B2B Communications
  • Corporate Communications
  • Governments, UK, NATO/EU
  • Elite tier service firms such as law firms, management consultants, and accounting services.
  • Private equity and capital markets
  • Real Estate
  • Energy, mining and minerals

We list here the team record with previous clients over the last five years.

Board level counsel and challenges ​

Public affairs and lobbying ​

Intelligence gathering and research

Crisis communications management ​

Concierge, security, special operations ​

Media relations ​

Investor relations ​

Communications strategy and advice ​

Organisational behaviour and cultural transformation ​

We operate as an international team with a global network of associate and partner firms across our relevant disciplines.




Founder & President

Former diplomat and investment banker, with over 20 years’ communications experience.  Client experience include: 3 Nato/EU governments; 15 FTSE 100 companies, 3 top 20 global law firms.  Past Chair Corporate and Financial Group of the Chartered Institute for IPR, Founding Fellow, Investor Relations Society; Honorary Visiting Fellow, Cass Business School; Honorary Visiting Fellow, Confucius Institute, London School of Economics.



Senior Adviser, Middle East & Africa

Former career diplomat, principally in Middle East and African posts.  Adviser to Inter Mediate, founded by a former 10 Downing Street Chief of Staff to resolve conflict internationally.  Ian has a digital perimeter and memetic campaign business, is a fluent Arabist and works on government clients directly and via Firehouse.  He is currently engaged via Firehouse on a Big 4 accounting firm mandate in the Middle East.



Partner, Regulatory & Trade

Jeffries leads Firehouse’s Trade and Regulatory work. He is currently CEO of Transatlantic Business Britain and former CEO of BritishAmerican Business Council and BritishAmerican Business. He provides strategic and technical advice to a wide range of clients including multinationals and trade associations on policy, regulatory, market entry and FDI and trade policy challenges and opportunities. He has wide experience and strong networks linking London, Brussels, and the Americas and a background in multinational business, law and international trade association leadership. Jeffries has extensive experience in devising and running high-profile regulatory and communications campaigns through all stages from thought leadership, position drafting, industry consensus and standards formation, to outreach and communications, both domestically and across multiple geographies.



Chairman, Middle East

Former Senior Global Financial Markets Executive (Managing Director) with Global and Regional Financial Institutions, Senior Adviser to Faber and Co, a leading Asia/ME investment bank.  Impeccable financial services, financial media, and regulatory contacts.

Mark Goodwin-Hudson

Partner, client business development, defence sector

Brings impeccable current contacts in the NATO defence sector, including in intelligence, supply, logistics and communications.

Former Lieutenant-Colonel, with parent regiment of The Blues & Royals, Her Majesty´s Household Cavalry.  2008-2018 served variously as: head of UK Armoured Fighting Vehicle training; NATO  Deputy Head Current Operations, Afghanistan; Chief of Staff Surveillance Intelligence Organisation.

Previously served as a military intelligence analyst with the UK Joint Intelligence Committee (´JIC´).

He is serving pro bono on a number of war crimes investigations teams in past and current warzones.

Mark Christopher Field

The Rt. Hon. Mark Christopher Field


Mark is a former Minister of State for the FCO, and senior parliamentarian.  He is a senior current adviser to a leading Overseas Territory, and a range of financial and other regulated international institutions.  He has a worldwide network of senior government and private sector leaders.

Mark is a long-standing friend of Firehouse and will play an active role in any future collaboration.




Former head of digital, with Sky, the UK’s leading cable and broadcast television network.  Specialist in digital communications, media training, crisis communications, and broadcast media placement.  Client experience includes BNP Paribas, Microsoft. Has trained expert witnesses for court appearances and worked on a confidential project on the sector on internal communications. He has a BA in Journalism and International Relations from London College of Communication.



Partner, Presentation

Robin Kermode is a best-selling author, popular keynote speaker and respected media commentator. He is the leading body language expert for The Guardian, The Telegraph and the Daily Mail. As one of Europe’s leading communication coaches he works globally with senior business leaders, government ministers and corporate teams.

He originally trained as an actor and is a well-known face to audiences on television and the London stage. He is a recognisable voice-over artist and is the MC for the ATP World Tour Finals at The 02 Arena in London each November.



Joel Kinuthia


Joel Kinuthia has over 15 years’ international experience in Innovative and Sustainable Enterprise Management, Shared Value, Social Investment and Project Scale-up in the Eastern Africa region. He has a keen ability to build positive relationships that blend good business judgment with sound practices and a proven programme management track record resulting in the training and promotion of talent development. He derives his comfort from working with communities and partners at all levels, the ultimate goal being collective empowerment and realizing of our respective full potentials whilst having an excellent collective approach to solving problems and enhancing processes.


Partner, Publishing & Film

Over 25 years’ experience in the publishing, publishing agency and digital industries. Ex-global deputy editor at Random House. Extensive head of state and media networks in the Middle East including UAE. Working on clients including the Financial Times [publishing], Versace, a leading global airline services provider, and UAE state. 

Jeremy Murphy

Jeremy Murphy


US corporate consumer and lifestyle communications.
Jeremy Murphy is the founder of 360bespoke, a media agency that provides public relations, content development, reputation management and crisis communications for clients in categories such as luxury, arts, fashion/ beauty, hospitality, travel, media, start-ups and entrepreneurs. He is especially known for securing marquee media placements for a quirky collection of clients who include a violinist, skin care brand, celebrity cosmetics line, fashion labels, world renowned florist and opera star, among others.


Partner, Investor Relations

Cathy Norbury worked at Credit Suisse for 20 years, initially working in Equity Research and then the EMEA Corporate Access Team. Prior to joining Credit Suisse, Cathy spent two years in the Equity Sales team at Henderson Global Investors. Co-founder of InterAxS Global which is a break out of what was a top rated corporate access team at Credit Suisse.

Laura Westmacott

Laura Westmacott

Partner, UK/EUROPE

Lifestyle communications, UK/Europe. Laura is a former broadcast journalist, having been a news editor for BBC News, ABC News, Al Jazeera English, and APTN. She featured in PRWeek UK’s 2021 Power Book as one of the top 10 agency players in luxury comms, and although based in the UK, has worked extensively in the Middle East, and on wider international campaigns across key markets. Her particular forté is in partnerships and events, which support a client’s business development and lead generation.




Partner, Investor Relations

Lucy Richardson worked at Credit Suisse for 15 years, initially working in Equity Sales and then the EMEA Corporate Access Team. Prior to joining Credit Suisse, Lucy spent five years at Citigroup as a European Press Officer. Co-founder of InterAxS Global which is a break out of what was a top rated corporate access team at Credit Suisse.


Sabine Wilson | Firehouse Communications



Sabine began her career at Redbull and has over 12 years of experience in both marketing and corporate communications. Sabine’s clients include international governments, high growth accounts and disruptive startups including most recently a medtech unicorn. Sabine’s experience encompasses media strategy incubation, placement and reputation management whilst additionally drawing on her personal global network and family offices for investor relations and brand partnerships.




Formerly Cubitt Consulting and Finsbury with account experience on L1 Technology, Sky, and Telefonica.   Former Ralph Lauren PR executive for Europe. Analyst support work on CMS, Zaiwallah, and Gibson Dunn. Arts and culture expert, heading up leading Covid-19 online art charity auction raising over £80,000 for causes. English BA Hons, University of Sussex. 




Formerly Cubitt Consulting and Finsbury with account experience on L1 Technology, Sky, and Telefonica. Former Ralph Lauren PR intern for Europe. Analyst support work on CMS, Zaiwallah, and Gibson Dunn. Former Gallerist and curator with extensive art-world and cultural experience. Journalism experience with Sussex Life and the Brighton Argus, the leading regional daily.  English BA Hons, University of Sussex. 



23 Berkeley Square, London, W1J 8EG

Email: simonbf@firehousecomms.com
Tel:  +44 (0)20 3709 3525