We are a 5th generation (‘G5’) reputation management consultancy. We secure transformative outcomes for our clients in business and brand development, using bespoke and unique systems and skills. Our aim is to combine relentless execution with value for money, free of legacy methods and costs.
We run a partner and associate model with a core executive staff at our Mayfair offices, so we can match expertise to our clients’ requirements not to our employed resource basis like the obvious big agencies with which we primarily compete.
Our seniors are drawn from backgrounds in marketing, board executive, academe, the media and the security and defence communities. All our “juniors” have at least five years relevant communications and/or public affairs experience; no “green peas”.
We have been privileged to leverage our commercial and other contacts in the last challenging year of the Covid public health crisis. For the first months, our focus was properly on the UK, our home market, and we played a role in supporting new entrant medtech businesses in to the market place, and making key introductions to supplier and sellers of equipment in short supply.
Since, we have widened our network to serve our global, blue chip corporate and government client base with advice on sourcing of key supplies and counterparties. We advise various of the leading medtech and other platforms who have stepped up to serve governments, health services, and the private sector. We have also enabled our clients to build direct and engaged business relationships, in this cause.
We are known for our commitment to principles of fair, transparent, and sustainable relationships, never more than now to secure the maximum benefit to people and societies as we deal with the virus and its consequences.
Our ethos is one of utter confidentiality and discretion. We do not name our current clients as a matter of policy. They typically fall in to the following categories:
- Start-up/SME B2B Communications
- Corporate Communications
- Governments, UK, NATO/EU
- Elite tier service firms such as law firms, management consultants, and accounting services.
- Private equity and capital markets
- Real Estate
- Energy, mining and minerals
We operate as an international team with a global network of associate and partner firms across our relevant disciplines.
Founder & President
Former diplomat and investment banker, with over 20 years’ communications experience. Client experience include: 3 Nato/EU governments; 15 FTSE 100 companies, 3 top 20 global law firms. Past Chair Corporate and Financial Group of the Chartered Institute for IPR, Founding Fellow, Investor Relations Society; Honorary Visiting Fellow, Cass Business School; Honorary Visiting Fellow, Confucius Institute, London School of Economics.
Senior Adviser, Middle East & Africa
Former career diplomat, principally in Middle East and African posts. Adviser to Inter Mediate, founded by a former 10 Downing Street Chief of Staff to resolve conflict internationally. Ian has a digital perimeter and memetic campaign business, is a fluent Arabist and works on government clients directly and via Firehouse. He is currently engaged via Firehouse on a Big 4 accounting firm mandate in the Middle East.
Former head of digital, with Sky, the UK’s leading cable and broadcast television network. Specialist in digital communications, media training, crisis communications, and broadcast media placement. Client experience includes BNP Paribas, Microsoft. Has trained expert witnesses for court appearances and worked on a confidential project on the sector on internal communications. He has a BA in Journalism and International Relations from London College of Communication.
Partner, Regulatory & Trade
Jeffries leads Firehouse’s Trade and Regulatory work. He is currently CEO of Transatlantic Business Britain and former CEO of BritishAmerican Business Council and BritishAmerican Business. He provides strategic and technical advice to a wide range of clients including multinationals and trade associations on policy, regulatory, market entry and FDI and trade policy challenges and opportunities. He has wide experience and strong networks linking London, Brussels, and the Americas and a background in multinational business, law and international trade association leadership. Jeffries has extensive experience in devising and running high-profile regulatory and communications campaigns through all stages from thought leadership, position drafting, industry consensus and standards formation, to outreach and communications, both domestically and across multiple geographies.
Partner, Publishing & Film
Over 25 years’ experience in the publishing, publishing agency and digital industries. Ex-global deputy editor at Random House. Extensive head of state and media networks in the Middle East including UAE. Working on clients including the Financial Times [publishing], Versace, a leading global airline services provider, and UAE state.
Partner, Investor Relations
Cathy Norbury worked at Credit Suisse for 20 years, initially working in Equity Research and then the EMEA Corporate Access Team. Prior to joining Credit Suisse, Cathy spent two years in the Equity Sales team at Henderson Global Investors. Co-founder of InterAxS Global which is a break out of what was a top rated corporate access team at Credit Suisse.
Robin Kermode is a best-selling author, popular keynote speaker and respected media commentator. He is the leading body language expert for The Guardian, The Telegraph and the Daily Mail. As one of Europe’s leading communication coaches he works globally with senior business leaders, government ministers and corporate teams.
He originally trained as an actor and is a well-known face to audiences on television and the London stage. He is a recognisable voice-over artist and is the MC for the ATP World Tour Finals at The 02 Arena in London each November.
Partner, Investor Relations
Former investment Banker with over 30 years City experience including 12 years at Merrill Lynch, 10 at Societe Generale and lately Natixis . Extensive management and experience in European Equities, fund raising, marketing, finance and legal governance, relationship building and the regulated environment. Currently a consultant to InterAxs, a senior consultant to Firehouse Communications, and a Board Director of EAM , an offshore funds administration platform.
Chairman, Middle East
Former Senior Global Financial Markets Executive (Managing Director) with Global and Regional Financial Institutions, Senior Adviser to Faber and Co, a leading Asia/ME investment bank. Impeccable financial services, financial media, and regulatory contacts.
Partner, Investor Relations
Lucy Richardson worked at Credit Suisse for 15 years, initially working in Equity Sales and then the EMEA Corporate Access Team. Prior to joining Credit Suisse, Lucy spent five years at Citigroup as a European Press Officer. Co-founder of InterAxS Global which is a break out of what was a top rated corporate access team at Credit Suisse.
Logistics and team management
Born and raised in South Africa, with a public relations and psychology qualification, Paula has over 20 years’ experience working in communications, operations, and office management roles. Paula has worked for various international organisations, as well as participating in entrepreneurship and financial literacy programmes, in South Africa and the Middle East.
LUCY VON GOETZ
Formerly Cubitt Consulting and Finsbury with account experience on L1 Technology, Sky, and Telefonica. Former Ralph Lauren PR executive for Europe. Analyst support work on CMS, Zaiwallah, and Gibson Dunn. Arts and culture expert, heading up leading Covid-19 online art charity auction raising over £80,000 for causes. English BA Hons, University of Sussex.
Formerly Cubitt Consulting and Finsbury with account experience on L1 Technology, Sky, and Telefonica. Former Ralph Lauren PR intern for Europe. Analyst support work on CMS, Zaiwallah, and Gibson Dunn. Former Gallerist and curator with extensive art-world and cultural experience. Journalism experience with Sussex Life and the Brighton Argus, the leading regional daily. English BA Hons, University of Sussex.
23 Berkeley Square, London, W1J 8EG
Tel: +44 (0)20 3709 3525